Build log: the week On-Call IT + AI Ops went self-serve

I run a small estate of software and services on one PC. For a long time the “IT + AI help” side of that was really one thing: one client, paid monthly, everything arranged over text. That works until you want a second client without doubling the number of texts you answer.

So this week the whole goal was one sentence: make it so a business owner in Sacramento can find the service, understand it, and start paying — without me being awake for any of it. Here is what actually shipped, in plain terms.

Three plans you can buy without a call

There are now three On-Call IT + AI Ops plans on the services page: personal on-call at $49/mo, a business Essential plan at $200/mo, and a business Pro plan at $300/mo. They are month-to-month — no lock-in, no three-month minimum hidden in the fine print. You click, you check out with a card, and you are a client. No “let’s hop on a call to see if it’s a fit” gate in front of the price.

An assistant that answers before I wake up

When someone emails about the service, an AI assistant reads the message, works out what they are actually asking — pricing, a specific problem, booking a call — and replies with a straight answer and the right checkout link. It always says up front that it is my assistant, not me pretending to be a bot-free inbox. If you ever reply “stop,” it stops. That is the law in California and also just decent.

Buying triggers the boring parts automatically

The unglamorous half of a service business is everything after the sale: the welcome note, the intake questions, getting remote access set up, opening a ticket so nothing gets dropped. This week all of that became automatic. A completed checkout now fires a welcome email, an intake form, a remote-support page, and a tracked support ticket — before I have looked at my phone.

A phone line, five local pages, a contract, and a tool

A few more things landed the same week:

• An inbound phone line that can quote the three plans and take a callback request.
• Five neighborhood service pages so someone searching “IT support Folsom” can find a real option instead of a national chain.
• A service agreement written to be read, not just signed — what the response times mean, what remote access covers, how to cancel.
• CronCanary, the first of my internal tools cleaned up and sold as a $29 download.

Why I write these

I am building this in the open. If you want the longer version — the decisions I got wrong, the tools behind each of these, early access to the ones I package next, and the monthly AMA — that lives on my Patreon. If you run a business and any of the above sounds like something you have been putting off, the services page is where it starts.